January 2025 - Features: Filming in New Mexico - The Land of Enchantment for Filmmakers

An overview of New Mexico

New Mexico has long been celebrated for its breathtaking landscapes, diverse culture, and rich history, making it an ideal backdrop for filmmakers worldwide. The state's allure as a filming destination has only grown over the years, drawing blockbuster productions, indie projects, and everything in between. With robust incentives, a talented local workforce, and an unmatched variety of locations, New Mexico is firmly on the map as a premier place to bring stories to life on screen.

Why New Mexico is a Filmmaker's Dream

From the arid deserts and dramatic mesas to lush forests and historic towns, New Mexico offers unparalleled versatility in filming locations. Its distinct landscapes can double as the backdrop for a wide range of settings—from otherworldly sci-fi terrains to gritty urban dramas. Adding to its appeal, New Mexico boasts a generous film incentive program with up to 35% tax credits for qualifying productions. This financial support has been a game-changer, allowing big-budget and independent projects to thrive in the state. "It’s a wonderful thing to make movies in New Mexico,” shared filmmaker Nick Marcotte. “Support and collaboration are abundant. We also have incredible talent in every area of production.”

Productions Making Noise in 2024

This year, New Mexico has again proven its mettle as a hotspot for high-profile productions. Blockbuster hits like The Cleaning Lady, She Rides Shotgun, and Rez Ball have chosen the state for their cinematic beauty and skilled workforce. On the streaming side, critically acclaimed series such as Better Call Saul, Dark Winds, and Stranger Things have brought new visibility to New Mexico’s iconic locales.

Beyond mainstream hits, the state has also been a hub for independent filmmakers. Several projects have demonstrated that New Mexico’s film community supports creativity across all scales, proving its dedication to fostering a diverse cinematic landscape.

Supporting Local Productions

While much of New Mexico's film boom comes from out-of-state productions, a growing number of local filmmakers are making their mark. Supporting local filmmakers is a priority for many in the state’s film industry. Programs like The New Mexico Film Foundation's 2025 GRRM Screenwriting Competition Grant, The New Mexico Film Office's Crew Training Programs, and Santa Fe Film Institute's Regional Grant programs are designed to provide grants, mentorships, and training opportunities to up-and-coming New Mexico-based talent. These initiatives help ensure that homegrown storytellers have the tools they need to succeed alongside larger productions.

The Contributions of Local Crews and Background Talent

One of the standout features of New Mexico’s film industry is its skilled workforce. Local crews, background actors, and production staff are increasingly recognized as key contributors to the success of major projects. Actor Brendan Fehr of Bones and The Night Shift shared his thoughts on the workforce here. "We have great crews here and great locations," shared Fehr We're not very far from LA, and everyone that I know that has come here really, really enjoyed it. My next goal is to bring something that I create here. A bunch of vagabonds and Gypsies who want to tell a really great story. I would love to tell it in the state of New Mexico."

This year has seen a significant uptick in the involvement of local talent in major productions. From makeup artists to cinematographers, New Mexico’s professionals are proving they can hold their own against the best in the industry. The state’s robust training programs continue to strengthen this workforce, preparing more residents for careers in the booming film sector.

Building a Brighter Future for New Mexico Film

As New Mexico’s film industry grows, so do the opportunities to make an even greater impact on the state’s economy and communities. Looking ahead, both industry leaders and state officials have ambitious visions. “I am immensely proud of our thriving local film industry,” New Mexico Economic Development Acting Secretary Mark Roper stated. “Every film produced here creates jobs, supports local businesses, and enhances our global reputation as a premier filming destination.”

Additionally, there’s a strong push to foster diversity and inclusion within the industry. In a press release from the New Mexico Film Office back in October of 2024, Governor Michelle Lujan Grisham shared how the film industry has contributed both in culture and commerce. “Our work in enriching the film tax credit proves the film industry isn’t just about entertainment; it’s a cornerstone of our economy, enriching lives and bringing prosperity statewide,” said Governor Lujan Grisham. “With every production, we showcase our unique culture and landscapes while providing jobs and opportunities for our communities.”

Beyond the economic benefits, the industry is also dedicated to preserving the cultural heritage of New Mexico. Many productions have taken steps to respect and incorporate the state’s Indigenous, Hispanic, and other cultural influences into their storytelling, creating a deeper connection between the films and their locations.

A Thriving Industry with Limitless Potential

New Mexico’s film industry has come a long way, but its journey is far from over. With its remarkable landscapes, talented workforce, and unwavering support from state leaders, the future is bright for filmmaking in the Land of Enchantment. Whether it’s a major Hollywood blockbuster or a heartfelt indie film, New Mexico continues to prove why it’s one of the most exciting places to create magic on screen.

To learn more about what the New Mexico Film Office and Albuquerque Film Office have to offer, visit their websites at nmfilm.com and abqfilmoffice.com.